Mercedes-Benz

Abu Dabi International Airports

Materialising ADIA’s long term digital strategy aligned to 2030 vision.

Who is ADIA:

Abu Dhabi International Airport (AUH), the principal asset of Abu Dhabi Airports is one of the fastest growing airport hubs in the world, currently serving over 96 destinations in 56 countries.

The ADIA 2030 plan needs to accommodate the predicted 20 million passenger’s year and the airports growth beyond. Abu Dhabi Airports has assumed the lead to become the driving force behind delivering world-class aviation services and facilities for the Emirate of Abu Dhabi.

adia casestudy

ADIA chose Revonic to transform their digital presence within the region and place them as one of the leading airports in the world.

Our goal is to create an industry leading website with a robust foundation upon which additional features can be deployed.

Abu Dhabi International Airport will be a well-connected ecosystem that transforms the passenger experience from a burden into a more efficient and even surprisingly a delightful one. The experience proposition is to personalize your airport experience by anticipating your needs to help you feel at home, get work done or relax while you travel, we are your Digital Travel Concierge.

The connected passenger expects consistent service across all points of interaction, therefore it is critical to implement this experience proposition in an integrated, strategic way.

We focus deliverables on enriching user profile data with Microsoft Dynamics CRM data to define personalization rules to deliver advanced explicit personalization. This is delivered as a long-term content personalization implementation plan. Utilizing qualitative and quantitative data we undertake a rigorous data driven conversion rate optimization program. The priority aim being to position Abu Dhabi International Airport’s as the benchmark in the industry sector for the region but also globally.

Through Sitecore we have not just built a website, we have built a digital concierge. ADIA will be able to anticipate the needs of travelers and serve them with the right message at the right time, offering a truly personalized experience.


Deliverables:

  • Strategy
  • Benchmarking
  • UX & UI Design
  • Development
  • Ongoing Conversion Rate Optimisation
  • Support & Maintenance

Technology:

  • Sitecore CMS 9.0.2
  • MS Dynamics
  • Personalization - behavioral and rule based
  • Sitecore Form Builder
  • Flight Information Display System (FIDS) API Integrations
  • Solr search integration to index flight information