u by emaar

U-BY-EMAAR

Enabling increased acquisition, loyalty, & retention for Emaar’s loyalty program.

  • 47%

    increase in  member acquisitions

  • 32%

    increase in loyalty and retention

  • 27%

    increase in traffic

" Thank you Revonic, we are super excited on the launch of our new website and we couldn’t have done this without having the best talent and agency behind this. "

Chayya Bassi - Director U By Emaar

Following the creation of a holistic digital strategy, driven by numerous facets of data, (Online Analytics, Loyalty platform data, CRM and POS) Revonic defined a new strategy that would create an new user experience for the UByEmaar Website. In summary this required a hyper personalised approach to ensure ongoing user engagement.

U By Emaar

U By Emaar is the glue that binds the Emaar entities together. When a member visits UByEmaar.com they need to feel that this is the centre of the Emaar world.


Emaar’s loyalty program

Challenge

Whilst UbyEmaar’s loyalty program has been in existence for some time, there was a need to re-activate thousands of members who had become dormant within the program from the perspective of collecting “U Points” and also redeeming them. In addition to this, UByEmaar needed an optimised digital strategy and online user experience to drive the online acquisition of new members to grow overall market share.


Scope of work

  • Members should have a reason to visit the site.
  • The site should be able to execute online bookings, edit reservations without the need to visit other sites
  • Utilise existing data from (online analytics, loyalty program, CRM & POS) to understand current pain points for existing members
  • Define a new holistic digital strategy – use personalization to drive spend simulation by showing relevant offers to members

Solution

Informed by a new digital strategy, Revonic launched a new website with an optimized user experience that personalised the experience in real time based on user behavior and pre-elected preferences.

Emaar’s loyalty program
Emaar’s loyalty program
Emaar’s loyalty program

Revonic services

  • Digital Strategy
  • UX & Design
  • Development
  • Hosting
  • Support and Maintenance
  • Analytics