Yas Marina Circuit

Yas Marina Circuit

Driving eCommerce for the Abu Dhabi F1 Grand Prix.

  • 42%

    conversion increase each year

" When you combine Revonic's impeccable technical know-how, expertise and creativity you get a truly formidable force. "

Sana Al Hammadi - Digital Manager Yas Marina Circuit

Yas Marina Circuit, one of the world’s most advanced Grand Prix venues, chose Revonic as their full service digital partner to deliver all the digital services across their business. Revonic launched the desktop site in English and Arabic, as well as the dedicated Mobile site. Revonic and Yas continue to work on multiple strategic digital initiatives and Revonic works closely with various internal teams to provide assistance across technology suites, including Website Hosting, Email Marketing, CRM and POS systems.


Yas Marina Circuit website

Yas Marina Circuit has a complex and diverse business offering including: Formula 1, Motorsports, Karting, Community & Fitness Events as well as The Yas Events Centre. The key objective for Yas Marina Circuit was to align all these business channels (with their unique requirements) and ensure that the new website could relate and be relevant to each of their target audiences.


Deliverables so far

  • Yas Marina Circuit Desktop sites (English & Arabic)
  • Yas Marina Circuit Mobile sites (English & Arabic)
  • Integration of the F1 in schools website
  • Integration of the new Ticketing Solution & Online Shopping (in progress)
  • Online Sellers Portal (in progress)
  • Yas Marina Corporate iPad App

Services provided

  • Dedicated Support and Maintenance
  • Email Marketing for community & corporate channels
  • Execution of Tactical Campaigns
  • Dedicated Website Hosting
  • English Content Creation
  • Arabic Content Translation

Yas Marina Circuit had very aggressive timelines to achieve their objectives. Taking the expectations and the diverse content needs into consideration, we proposed a phased approach to the project, where we delivered the English Desktop site first, Arabic Desktop site second and finally Mobile English and Arabic sites together.

Throughout the project, we tested the solution against business operations and identified the best technology available to meet the requirements. This allowed us to align with business expectations of a modern, smart and integrated solution.

Apart from the operational and functional requirements, it was critical for Yas Marina Circuit to be able to quickly and easily update content across both the desktop and Mobile sites, especially in the run up to and during the F1 Abu Dhabi Grand Prix.

Our digital services and deliverables consisted of:

  • Planning workshops with different departments and obtaining feedback from the target audiences allowed us to define the information architecture (IA) and build interactive wireframe prototypes. Our usability experts made sure that all user journeys were intuitive, making it easier for the project team to visualise the unique user journeys.
  • After the IA stage, using the brand guidelines, we developed two unique web design directions. Through peer and a user group review, Yas Marina Circuit agreed a direction, and Revonic’s web designers were able to produce a modern and clean web design for the Desktop and Mobile sites while always taking web best practices into consideration.
  • We applied a wide range of front-end technologies and developed HTML5 Templates strictly following W3C guidelines, ensuring compatibility for the wide range of browser types and versions for both desktop and mobile.
  • We implemented the full platform in Umbraco CMS. The development is modular and any functionality that is developed can be reused across the websites, allowing the management of content for desktop and mobile in one place.
  • The website is fully optimised for Search Engine Optimisation (SEO). We implemented the latest SEO best practices across the HTML, website and CMS, making sure that key elements such as proper page titles, description tags, friendly URLs, alt tags, URL redirects, canonical Tags and much more are all available.
  • The sites are integrated with Yas Social channels to easily and quickly present content from Facebook, Twitter, YouTube and Instagram through the unique Yas Social Wall.
  • We integrated a full events calendar that allows Yas Marina Circuit to showcase upcoming and past activities across the venue for F1, motorsports, community and fitness or even a new car launch events.
  • We provided English copy writing and editing for the English website, and thereafter we did the full Arabic website translation according to Khaleeji (GCC) Dialect.
  • We provide a robust scalable dedicated hosting platform with 99,9%% availability (ISO 27001 Information Security Certified). This includes a managed firewall, comprehensive security as well as offsite storage for backups.
  • We provide on-going Website Support and Maintenance with content management, bug solving, new functionalities, strategy and solution definition and much more.
  • We provide on-going email marketing across the different business channels.

Yas Marina Corporate iPad App

Yas Corporate iPad App

An interactive app for the sales force to engage prospect corporate clients by showcasing various F1 corporate packages and products, using an interactive circuit map and product wizards.


The Abu Dhabi GP website (Road to Abu Dhabi)

Abu Dhabi GP website

A microsite built as a hub for User Generated Content to build excitement around the Abu Dhabi Grand Prix. The secondary purpose of the website was to build excitement around the International Artists reveal and to drive users to purchase F1 tickets.