Facebook bought the App from Masquerade Technologies, a Belarus-based startup, for an undisclosed sum and CEO Eugene Nevgen said that while the technology will be incorporated into Facebook, the MSQRD app will continue to run independently.
Users of the MSQRD app will be able to go to Facebook directly from the app, and allow them to change their appearance - live - into a skeleton, panda, mime or Hollywood star, much like Snapchat's selfie lenses.
This is Facebook's latest effort to building out their video-broadcast platform and to make it more engaging. Facebook CEO Mark Zuckerberg said earlier this year that it is “one of the things I am most excited about, because it’s so raw and so visceral.”
MSQRD Live. Source: Facebook
More live streaming - this time from YouTube. Product Lead, Immersive Experiences at YouTube, Kurt Wilms, recently announced that YouTube mobile live streaming will be rolling out to all users of the platform.
Called YouTube Connect, the app will let users live stream video from their smartphone’s camera on their YouTube account. There will also be a chat window for viewers to get involved, as well as a feed of clips from friends and subscribed channels.
Videos created on YouTube Connect will be watchable within the app as well as from channels on other YouTube platforms.
It means we may not have to wait for the evening news to see citizen journalism of events, making every user an uncensored broadcaster of sorts.
Read more about how to make it work at Google Support for live streaming.
Twitter is making a huge push into live streaming of video content on its website and app, signing deals with companies such as Bloomberg and CBS to live stream news shows and events such as the Democratic and Republican national conventions.
It streamed videos of Wimbledon and according to Forbes.com is currently in talks with the NBA in the U.S. for streaming rights to their games.
By live streaming popular events Twitter hopes to attract more users to its platform and convert them to account holders.
There is also talk of sharing ad revenue via packages sold with these shows and events to keep the company's bottom line in shape.
Image: Twitter's live streaming of the Republican National Convention