Minor enhancements can have a major impact.

The adoption of digital has been on a steady trajectory in recent times but the COVID-19 crisis has accelerated the necessity for digital transformation. Digital channels have become essential to practically every customer-engagement model, creating an urgency for businesses to direct their focus to their online presence. But at the same time, this unprecedented economic crisis has crippled budgets preventing businesses from extensively investing in long term digital transformations plans.

 

According to a recent report from McKinsey and Company, “The ways they (businesses) learn from and adjust to today’s crisis will deeply influence their performance in tomorrow’s changed world, providing the opportunity to retain greater agility as well as closer ties with customers, employees, and suppliers.”

 

So how do you stay ahead of the digital curve while still staying within the means of your budget? The good news is that your digital product may not require as much work as you think(aka less budget, yes please!). Minor design enhancements can make drastic improvements to your digital product’s performance and the best way to identify those opportunities is by testing your digital product with your users. After all, your platform exists for your users so let them determine what they need.

 

User testing plays a fundamental role in digital transformation, so in this article, I’m going to cover:

  • Say you have an eCommerce app and a data analysis reveals that over the past five months there’s been an increase in visits to the app, but customer transactions are not increasing.
  • Users are dropping off during the checkout journey but you’re not sure why.
  • Usability Complex

    Located at our office in Dubai Media City, our usability complex is the first of its kind in the region.   The complex is styled and equipped to create a variety of environments to run interviews, tests and   workshops, using our four bespoke built areas: The Coffee Shop, Living Room, Traditional Lab and   Workspace.

    Our testing environments make the experience feel real, providing more accurate results for the   observers, who follow the live testing out of sight in the Observation Room.

    Usability Complex

    Located at our office in Dubai Media City, our usability complex is the first of its kind in the region.   The complex is styled and equipped to create a variety of environments to run interviews, tests and   workshops, using our four bespoke built areas: The Coffee Shop, Living Room, Traditional Lab and   Workspace.

    Our testing environments make the experience feel real, providing more accurate results for the   observers, who follow the live testing out of sight in the Observation Room.