Web design is constantly evolving as we focus more on improving the user experience, increase engagement and funnel visitors down a quick path to conversion.
At the same time we need to look for ways to ensure users have a positive and memorable reaction to a brand and its message online.
Below we list five web design trends that are increasingly being adopted across the digital globe. Whether website owners will be able to implement the new design trends comes down to budget, but in an increasingly competitive digital world it could give you the edge.
Hidden navigation, aka Navicon or Hamburger navigation, conserves space on the main website page. It takes the form of a three-line icon that can be used to hide both small and complex, content-heavy menus.
Many websites have also started implementing this as it helps to solve issues relating to responsiveness.
Example: Time.com uses a navicon on desktop and mobile
Animation comes in a number of different forms, including logos or background images, making it a popular new attribute to web design.
Animation helps with navigation and interactions on the website (even just a page loading animation, a pop-up, a background animation on the website), encouraging users to stay on the website for longer.
Important: ensure your animations are responsive so that they don't distort on mobile (see below).
Although not new, website owners across the globe have been surprisingly slow in adopting responsive design, yet it's vital for any business to be accessible in an increasingly mobile world.
Responsive design means your digital properties display well across devices. It's also cost-effective - one website will always be cheaper than two.
And Google likes it: responsive design sites have one URL and the same HTML, regardless of device, which makes it easier and more efficient for Google to crawl, index, and organise content.
Gone are the days when Arial, Futura and Tahoma where regarded as the holy grail of fonts used as part of your web design typography. Watercolour, retro and calligraphy-inspired fonts have become super popular in creating a dramatic impact, much like print advertising has done for years.
Size matters: today very large (or small) lettering is increasingly used to bring life to minimalist and flat designs.
Text superimposed over images are time-consuming to create, but used together they make for a more powerful image/message than when used separately.
Example: Wanderlust.com make use of bold watercolour font overlayed onto images
Single page websites (aka parallax scrolling websites) that host all content on the homepage are becoming more popular with businesses and brands that don't have a lot of information to put on the web.
They're great for mobile, easy to navigate and minimize clicking. But, they're not great for SEO, can take long to load and analytics are virtually useless because you only have one url.
These are just five new trends in web design that will be seen more and more over the next few months as businesses aim to stand out, attract new customers and keep up with the times.