Dubai, UAE, 20 March 2019 – Saudi Arabia’s The Red Sea Development Company (TRSDC), has selected Revonic, an experience design agency, to develop their new website which will serve as the first touch point for online visitors keen to find out more about the ground-breaking new smart destination which will offer visitors a seamless, personalized and smart experience.
The Red Sea Project is a luxury, sustainable tourist destination which is billed to create upwards of 35,000 jobs and attract over a million visitors annually. The destination, which falls in line with Saudi Arabia’s Vision 2030, will help diversify the region and its economy, and become one of the world’s first truly ‘smart’ destinations.
Adam Cukrowski, CEO, Revonic said “We aim to build best-in-class experiences and this is something The Red Sea Development Company is passionate about. Not only can Revonic deliver an industry-leading platform, but with the support of TRSDC, together we will bring to life the true meaning of contextual online experience, successfully starting the customer journey on a positive note to reflect what can be expected at the destination.”
Under the terms of the contract, Revonic will be delivering a new online experience for TRSDC. It will be a multi-phased approach with the first phase launching in April. As the project grows, so will the functionality of the online channel.
John Pagano, CEO at TRSDC said, “The Red Sea Project will be a smart destination underpinned by innovation across all aspects of development and operation. Our website will be the first touch point for our online visitors, from potential business partners, suppliers and even future holiday-makers, and as such, we want to ensure that their online journey reflects the seamless experience they can expect from the destination. Revonic have a strong reputation in the region for delivering innovation and we are excited to be starting our digital journey with their team of experts.”
The Red Sea Project is one of several new contract wins for Revonic in Saudi Arabia. To support this rapid growth in KSA, Revonic will be opening a new office, supported by participation in several conferences focussed around customer experience and digitization in the capital, Riyadh.
Revonic is a Digital Experience Design agency that builds digital capability that drives business performance for their clients through the delivery of exceptional analysis, strategy, UX, design and technology.
About The Red Sea Project
The Red Sea Development Company (www.theredsea.sa) is a closed joint-stock company wholly owned by the Public Investment Fund (PIF) of Saudi Arabia. The Red Sea Development Company was established to drive the development of The Red Sea Project, an ultra-luxury tourism destination that will set new standards in sustainable development and position Saudi Arabia on the global tourism map.
The project will be developed over 28,000 km2 of pristine land on Saudi Arabia’s west coast and includes a vast archipelago of more than 90 pristine islands and lagoons. The destination also features mountain canyons, dormant volcanoes, desert vistas and ancient cultural and heritage sites. The first phase of the development is planned to open in 2022 and will include hotels, unique attractions, residential properties, a marina, leisure, commercial and entertainment amenities and all supporting infrastructure.