Revonic, a regional leader in the design and optimisation of digital experiences, today announced the general availability of its deep-analytics tool Rexa in the UAE, to enable e-commerce organisations boost ROI of their digital platforms.
As of January this year, the UAE’s Internet penetration stood at 99 per cent, putting it among the world’s most connected nations. Annual ecommerce revenue for Dubai alone is predicted to rise to $27 billion next year, driven by new, pandemic-induced buying habits.
The Revonic eCommerce Experience Assessment (Rexa) was built for businesses in competitive ecommerce ecosystems. Flexible dashboards and rich reporting features allow the measurement of real-world impact rendered by digital transformation programmes on growth metrics such as conversion rates.