CONTENT SERVICES

Putting content first through strategy and multimedia production that drives engagement, is informative and converts users.

CONTENT

SERVICES

Putting content first through strategy and multimedia production that drives engagement, is informative and converts users.

Creating user-centric content

We are the first Digital UX Design agency in the region with in-house content services and production capabilities that are driven by strategy and design. We encourage our clients to align on a content strategy which creates the foundation of the digital interface which all functional design needs to support.

Users visit your website, download your app, and interact with your digital channels to learn more about your product, so we focus our content strategy on providing users with the right information, in the right format and at the right location on your interface. When we tick these boxes, we’re ultimately driving enhanced user experiences and assisting them on their path to conversion.

Creative Producers

Content is produced with functionality and purpose in mind to meet your business KPIs.

Design Collaboration

We challenge aesthetical design to function cohesively with content design, while putting content and user guidance first.

Strategic Alignment

Closing the gap between discovery and practical implementation guidelines to drive digital messaging consistency.

Key functions

Content strategy

We achieve stakeholder alignment on the type of content required, how it should be produced and when and where it should be published. During our content strategy process, we facilitate various workshops and discovery sessions while working alongside your stakeholders to craft a content strategy summary to guide content production.

Content production

Our in-house content production capabilities include web copywriting, UX writing, video production, photography, graphic design, and audio engineering. Before starting any productions, we work with you to draft detailed briefs and production guidelines. We produce all new content based on your content strategy to ensure consistency and correct messaging.

Content design

We make it as easy as possible for users to find the content they need by working with UX & UI designers to structure your interface and where content should sit, based on quantitative and qualitative insights. A website might look and function well however if your users cannot find the right content at the right time during their journey, they will not convert.

Management

We integrate your preferred CMS into our processes and systems to migrate, manage and update your content as required. Once your content goes live, we monitor your content to ensure it adheres to the predefined guidelines we created during the strategy phase and provide benchmarking and analytics reports to show the performance of your existing and new content over time.

Maintenance

Through our reactive content governance, we ensure your brand stays on point and consistent across all new content published on your platforms. We analyse new content based on the predefined content strategy and track content performance through data analytics.

Consultancy

We provide ongoing content consultancy to assist with content updates and the creation of new content requirements through any of our in-house content production capabilities.

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