Content strategy plays a fundamental role within XD strategy because we truly believe in a content first approach to design. Through content strategy, we’re able to empathise with your users to define the content rulebook and understand what content they want to receive, how it should look and where it should live.
Our goal is to understand what we need to achieve through content in order for the business to grow and meet KPIs, discover what the audience needs in terms of content in order to engage with the business, and create purpose for content, set all directions for new content production and create strategic alignment.
Our in-house content production capabilities include web copywriting, UX writing, video production, photography, graphic design, and audio engineering. Before starting any productions, we work with you to draft detailed briefs and production guidelines. We produce all new content based on your content strategy to ensure consistency and correct messaging.
We integrate your preferred CMS into our processes and systems to migrate, manage and update your content as required. Once your content goes live, we monitor your content to ensure it adheres to the predefined guidelines we created during the strategy phase and provide benchmarking and analytics reports to show the performance of your existing and new content over time.
Through our content management tools, we also implement optimised workflows, create groups structures for different contributor levels, establish approval processes, content calendars and feedback processes. This sets you up for optimised content management that anyone can be involved in and we also provide training on how to use these toold and how these processes work.
We make it as easy as possible for users to find the content they need by working with UX & UI designers to structure your interface and where content should sit, based on quantitative and qualitative insights. A website might look and function well however if your users cannot find the right content at the right time during their journey, they will not convert.
Through our reactive content governance, we ensure your brand stays on point and consistent across all new content published on your platforms. We analyse new content based on the predefined content strategy and track content performance through data analytics.
We provide ongoing content consultancy to assist with content updates and the creation of new content requirements through any of our in-house content production capabilities.