We achieve stakeholder alignment on the type of content required, how it should be produced and when and where it should be published. During our content strategy process, we facilitate various workshops and discovery sessions while working alongside your stakeholders to craft a content strategy summary to guide content production.
Our in-house content production capabilities include web copywriting, UX writing, video production, photography, graphic design, and audio engineering. Before starting any productions, we work with you to draft detailed briefs and production guidelines. We produce all new content based on your content strategy to ensure consistency and correct messaging.
We make it as easy as possible for users to find the content they need by working with UX & UI designers to structure your interface and where content should sit, based on quantitative and qualitative insights. A website might look and function well however if your users cannot find the right content at the right time during their journey, they will not convert.
We integrate your preferred CMS into our processes and systems to migrate, manage and update your content as required. Once your content goes live, we monitor your content to ensure it adheres to the predefined guidelines we created during the strategy phase and provide benchmarking and analytics reports to show the performance of your existing and new content over time.
Through our reactive content governance, we ensure your brand stays on point and consistent across all new content published on your platforms. We analyse new content based on the predefined content strategy and track content performance through data analytics.
We provide ongoing content consultancy to assist with content updates and the creation of new content requirements through any of our in-house content production capabilities.