We conduct benchmarking studies to create a baseline for understanding the current user experience, to identify strengths and weakness with your product, and to reinforce competitive advantages.
Customer journey mapping
Customer journeys are used to create a visual map of how your customers interact with your product or service. This helps you to consider the entire customer experience lifecycle, understanding the steps users take prior to, whilst and after interacting with your product or service.
Creating accurate user journeys is crucial to understanding your users’ behaviours and evaluating how easy or difficult it is for them to reach their goal. This visualisation and storytelling technique helps us identify opportunities to create new and improved experiences for users.
We use findings from our strategy phase, and insights gathered from users, to formulate a broad set of ideas and innovative concepts that are unique to each project. We generate creative ideas and solutions through carefully designed exercises such as brainstorming and sketching.
We conduct and facilitate various workshops like KPI mapping and requirements gatherings. This is an effective way for us to collect knowledge, ideate on design solutions and create concepts, collaboratively.