DIGITAL

STRATEGY

Defining a plan to maximise and deliver your digital product and service needs aligned with your business goals.

We focus on business immersion

We collaboratively create a digital strategy that ensures the business vision, user needs and technical capabilities are aligned. Digital strategy is used to implement technology solutions that improve business performance and create a competitive advantage.

We work together in workshops to explore your business and ambitions while prioritising the problems we are solving for your target users. We immerse ourselves into your business to understand your:

Business Objectives

Understanding where you are as a business and where you want to go.

Target Audience

Understanding who your customers are and what drives them.

Product Roadmap

Understanding and planning relevant features and touchpoints for the long term.

Our approach

Benchmarking

We conduct benchmarking studies to create a baseline for understanding the current user experience, to identify strengths and weakness with your product, and to reinforce competitive advantages.

Customer journey mapping

Customer journeys are used to create a visual map of how your customers interact with your product or service. This helps you to consider the entire customer experience lifecycle, understanding the steps users take prior to, whilst and after interacting with your product or service.

Creating accurate user journeys is crucial to understanding your users’ behaviours and evaluating how easy or difficult it is for them to reach their goal. This visualisation and storytelling technique helps us identify opportunities to create new and improved experiences for users.

Ideation

We use findings from our strategy phase, and insights gathered from users, to formulate a broad set of ideas and innovative concepts that are unique to each project. We generate creative ideas and solutions through carefully designed exercises such as brainstorming and sketching.

KPI mapping

During KPI mapping workshops, we identify your current business position and develop a strategy around what your business objectives are. We also define critical success factors that will set the benchmarks to measure the progress

Workshops

We conduct and facilitate various workshops like KPI mapping and requirements gatherings. This is an effective way for us to collect knowledge, ideate on design solutions and create concepts, collaboratively.