USER TESTING

Observe how users interact with your digital channels to uncover new opportunities, increase conversion and enhance user experience.

USER

TESTING

Observe how users interact with your digital channels to uncover new opportunities, increase conversion and enhance user experience.

Driving business KPIs by understanding user behaviour.

Testing your product with your users before launching new ideas or features reduces risks as it helps find faults or possible missed opportunities before going to market. A problem-free interface produces better customer experience and ultimately, higher financial returns on your product.

The value of user insights is priceless compared to the costs of launching a product that doesn't work or perform as expected. Not only do organisations lose out on potential revenue, but they also have to bear the costs related to redesigning, developing, and re-launching the product again. We support organisations with both the advisory and execution of user testing.

Flexible Testing Methods

Range of different testing methods that enable us to support the goals, scope and budgets of different businesses.

In-Person & Remote

Keeping up with changing times, all our tests are offered both moderated or unmoderated and remote or in-person.

Middle East Participants

We recruit English and Arabic speaking participants within the region to gain the highest quality and relevant insights.

Find the right testing method 

Methodologies

Card Sorting

Improve navigation and labelling of pages.

Through Card Sorting, we help product teams get insights on how users categorise information. This method brings to light users' mental models and helps build a solid foundation to design the Information Architecture of the product. In this exercise, participants are given cards that represent pages and are asked to categorise these as they see fit. Card sorting is best suited when you want to optimise your product's information architecture and content ahead of designing page layouts.

Card Sorting can be conducted either remotely or in person, either moderated or unmoderated.

First Click Test

Fine-tune the focus of the interface.

First Click tests are used to evaluate the structure of an interface. It measures the success rate of the design in enabling users to complete their task. During the test, we ask users to click around an interface with the intention to get a specific job done. We help product teams gain insights on the difficulty of the interface as well as time taken to complete a task using this method.

First Click Tests can be conducted remotely using our preferred software, which allows for moderated or unmoderated testing or in the Revonic UX Lab, with a moderator guiding participants.

Preference Test

Understand how users feel about the interface and their preferences.

Through preference testing, we help product teams make informed decisions between design variations and content options. Test participants engage in a questionnaire-like format to vote for their preferences based on attributes or criteria. This method is best suited when teams are broadly exploring the tone of voice and visual brand presentation of their product.

Preference Testing can be conducted in the Revonic UX Lab, with a moderator guiding participants, or it can be done remotely using our preferred software, which also allows for unmoderated testing.

System Usability Scale (SUS)

Understand how users think, feel, and what they prefer when they interact with the interface.

The SUS is a popular scale to understand how users generally feel about your product. It helps to quickly understand 'what' may not be working. In this method, participants respond to a 10-item questionnaire where they score certain statements on a scale of 1-5. SUS is best used in combination with other forms of testing such, as usability tests, that provides behavioural data to support the perceived usability of a system.

SUS can be conducted remotely and unmoderated.

Tree Test

Validate and improve the page navigation and taxonomy.

A Tree Test helps you understand where your users will expect to find specific information and validate navigation design and labelling ideas. In this test, we ask participants to find items in a label tree by drilling down paths they feel will lead them to complete the task. This method is best used to validate how information is grouped, the accuracy of page labels, and hierarchy.

Tree Testing can be conducted remotely and unmoderated.

 

Usability Testing

Find out why KPIs are not being met by observing users' behaviour.

We observe participants' behaviour in a given task to identify potential roadblocks. During the test, we collect qualitative and quantitative data which becomes the foundation for recommendations. This method is best suited for teams who analyse data and know 'what' is happening but would like to dig deeper into the 'why'.

Usability Testing can be conducted remotely using our preferred software, which allows for moderated or unmoderated testing or in the Revonic UX Complex, with a moderator guiding participants.

Usability Complex

Located at our office in Dubai Media City, our usability complex is the first of its kind in the region.   The complex is styled and equipped to create a variety of environments to run interviews, tests and   workshops, using our four bespoke built areas: The Coffee Shop, Living Room, Traditional Lab and   Workspace.

Our testing environments make the experience feel real, providing more accurate results for the   observers, who follow the live testing out of sight in the Observation Room.

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CASE STUDIES

See how we have applied our User Testing expertise to one of our projects.

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Increase in loyalty & retention