Head of Mobile Apps, Emirates Airline
Revonic has been the preferred digital agency partner for various Emirates Group Brands since 2015. Recognised as a global leader in the airline industry, Emirates strives to deliver nothing but exceptional user experiences. Together with Revonic, the Emirates Group follows the same philosophy and have embarked on delivering new digital experiences across their aviation, travel, tourism and leisure brands. Revonic's role is to ideate, design and develop digital solutions across various business units and associated firms that fall under the Emirates Group umbrella.
In order to enable customers to personalise their flight experience, Emirates Airline commissioned Revonic to connect their in-flight entertainment systems to the pre-flight experience. By using cutting edge technology, React Native, we developed a new mobile application (ICE) that enables passengers to select their favourite movies, TV shows and music playlists ahead of their flight; all accessible in just one click. This enabled us to use mobile to drive omnichannel customer experience.
To assist Emirates in hosting the leading mobile airline experience, Revonic was tasked with comparing the Emirates app against other top-rated airline apps. We compared ten airline mobile apps and delivered a fully comprehensive report that benchmarked Emirates against its competitors as well as identified enhancements to elevate Emirates’ mobile app as the leading airline booking experience.
Emirates partnered with Revonic to stay at the forefront of digital user experience. We provided support with user research activities in our state of the art User Testing Complex through user interviews, lab-based testing, eye tracking and focus groups which help Emirates constantly evolve and optimise their digital experiences for their users.
