Head of Digital Meraas
Working closely with Meraas, we developed a re-usable E-Commerce framework that facilitates ticketing and online sales, enabling cross promotion of their leisure and entertainment destinations. Using an adaptive design approach, we added integrated booking engines, payment processes and products, that work across all six websites, immediately making a positive impact on sales.
Using this framework, we rapidly launched six new E-Commerce websites within a matter of weeks. The first being the master site, Laguna Waterpark, from which the others were then based. We implemented an online ticket processing system with reusable architecture that increased sales by fifty per cent.
We designed and developed the DXB Venues website that connects Meraas’ most popular attractions all in one booking platform for birthdays, team and corporate events. The conversion focussed site now allows a user to view venues and packages within the Meraas locations and then secure their booking through paying a deposit online. Integration of a leading schedule management system allowed for Meraas’ internal booking operations to be fully automated, drastically reducing the volume of calls and transforming internal processes.