Director of U by Emaar
U by Emaar approached Revonic with the need to drive acquisition of new members to their loyalty program as well as re-engage thousands of members who had become dormant over time, to grow their overall market share.
Using numerous facets of data, (Online Analytics, Loyalty platform data, CRM and POS) we implemented a holistic digital strategy that created a personalized user experience based on user behaviour in real-time to ensure ongoing user engagement. The new site was built on Sitecore 9.1 and fully integrated with Emaar’s loyalty CRM as well as numerous hotel and F&B booking systems. By using all this data, we were able to personalize the experience for the user, based on their tier level, spending and past behaviours.