Realise true value from data that drives contextual customer experiences that matter
In order to differentiate from your competition and drive customer loyalty, businesses need to
look at how they currently collect, analyse and use their customer data in order to build
contextual experiences across the buying cycle.
Many organisations believe implementing a CRM platform such as Microsoft Dynamics or Salesforce
solves their customer data problems and with the flick of a switch, they become a customer
centric organisation. In reality, the technology is simply a tool to manage the data, a CRM
strategy is what truly drives business improvement, sales growth and helps build exceptional
What is a CRM strategy?
Understanding your specific customer journeys
Managing all interactions with your prospects & customers
Driven customer loyalty throughout the buying cycle
Unlocking Prospect Relationship Management(PRM) strategies
Personalization rules and strategies
Using the right technology to underpin your digital strategy
How CRM can help you design and own the Customer Experience (CX) Journey
In order to drive net-new sales growth, your business needs to recognise potential
customers and get them to engage and convert with your business.
How can your CRM strategy make this easy for you?
Prospect Relationship Management (PRM) Strategy
PRM is a process of gaining a deep understanding of prospects through data analysis from digital
behaviour that allows you to build PRM engagement and conversion strategies.
Using leading technologies like Sitecore (CMS) and Microsoft Dynamics (CRM), organisations can
build personas of their prospects, implement personalisation strategies for their web and
mobile touch points and drive contextual experiences across their overall digital strategy.
What can a CRM strategy do for your business
Increase and drive sales and win net new customers
Build contextual experiences across your digital strategy
Drive business improvement
Create and build loyalty strategies
Implement personalisation strategies to truly differentiate